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Innou

San Miguel Premium

San Miguel Premium

Prototype design of shooter for the San Miguel premium clients. We wanted to represent the premium value with the combination of the vertical column and one handcrafted glass hemisphere. In this way, the illuminate the hemisphere, the effect is produced that brings value to the shooter and helps the customer relate it to the San Miguel brand. The crystal ball manufacturing process has been developed at a national level.

The concept we started from was the fact that represent the restlessness that the explorer has, capable of traveling the world to find new adventures and opportunities. That same concept gives name to the shooter: World. The concept of 'explorer' is represented by a globe that expresses an illuminated world in glass.