This is how design can help you improve your business's branding
In a world where competition between brands is fierce, standing out is a challenge and also a necessity. graphic design projects and branding play a crucial role in consolidating a brand’s identity. From logo design to the creation of promotional materials, each visual element reinforces the brand’s message and its relationship with the public.
He graphic design It is not just a question of aesthetics; it is a strategy that helps communicate the essence of a brand. A good design transmits values, emotions and credibility. Therefore, it must be aligned with the company's visual identity and its commercial objectives.
- Logos: The logo is the visible face of a brand. A distinctive and well thought-out design allows the public to associate the visual identity with the company's philosophy.
- Color palette and typography: These elements reinforce the brand's personality and create consistency across all visual materials.
- Promotional Materials: From business cards to advertisements, each piece should reflect the essence of the brand and capture the audience's attention.
How to create striking designs?
At Innou, we have worked with a number of brands to enhance their visual identity through striking designs. Some examples include:
- Logo redesign for startups: We have helped startups define their image with modern and representative logos.
- Packaging design innovative: The presentation of a product can make the difference in a customer's purchasing decision.
- Visually appealing advertising campaigns: We create ads that capture attention and reinforce the brand message.
What trends are working?
- Minimalism: Simple and clean designs that convey a clear and direct message.
- Custom Fonts: Unique fonts help you stand out from the competition.
- Vibrant colors and gradients: They bring dynamism and modernity to the visual identity.
- Illustrative elements: Custom illustrations can give a unique and attractive touch to the brand.
The projects of graphic design Graphic designs are an essential investment for any brand that wants to strengthen its presence in the market. A well-executed design not only improves the perception of the company, but also fosters consumer trust and loyalty. At our agency, we specialize in creating graphic solutions that impact and effectively communicate each brand's message.
Custom graphic projects at Innou
Catalog design for Inesa
In the heart of Barcelona, close to the emblematic Enric Granados street, lies this majestic 19th-century classical building, which perfectly reflects the characteristic architecture of the Eixample district of Barcelona. This area combines historic charm with a touch of modernity, making it an exclusive place with a varied commercial and gastronomic offer. In addition, its status as a semi-pedestrian street gives it a quieter atmosphere, away from the urban hustle and bustle.
For this project, we took care of the graphic design, photographic production and the creation of the Rosselló 170 catalogue for Inesa. This material, produced with a clean and sophisticated visual style, aims to convey the essence of the building and its surroundings to the brand's clients. Its pages combine images, renders and plans of the city of Barcelona, providing a complete view of both the interior spaces and the context in which the property is located.
Graphic design for Carbi: lighting without limits
Carbi revolutionizes the concept of outdoor headlights with innovative technology that eliminates the tunnel effect characteristic of traditional headlights. Thanks to the use of remote phosphor, it offers a wider and more uniform beam of light, providing exceptional visibility in any environment, from a garage to the depths of a cave.
At Innou we have collaborated in multiple aspects of the project, contributing our experience in graphic design and visual communication. We have been in charge of the product design, the development of graphic applications and packaging, as well as the management of audiovisual material and the writing of content for both the website and the application. In addition, we have planned and developed the crowdfunding strategy on Indiegogo, helping to position Carbi as an innovative solution within the portable lighting market.