The San Miguel Special column designed in Innou, is a bet on the iconic and elegant nature of the brand. The objective was the creation of a Differential and innovative beer tap, capable of becoming a iconic and differentiating element. To achieve this, We presented several proposals in a competition to design the new column for the brand, and we had the pleasure of win with two of our proposals.

It is a simple column but with a very prominent forma, which offers a visual game of shapes depending on the perspective from which it is observed. One of the essential details is the LED strip that surrounds the elliptical shape, providing elegance to the shooter. When designing it, we took into account that it was a Unique yet practical design for the people in charge of using it, designing a simple system to change the casings and to be cleaned effectively.

The design and innovation proposal lies in the use of Corian material on the front panel. The application of this material and technology is innovative in this sector.